Enchantment
The Art of Changing Hearts, Minds and Actions
Share this summary
About the summary
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships, converts hostility into civility and changes skeptics into believers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss.
More Summaries
-
The Art of the Start
Guy Kawasaki
-
Reality Check
Guy Kawasaki
-
The Influentials
Ed Keller,
Jon Berry
-
Straight Talk About Public Relations
Robert Wynne
-
The Momentum Effect
JC Larreche
-
Tactical Transparency
Shel Holtz,
John C. Havens
