Woo, Wow, and Win
Service Design, Strategy, and the Art of Customer Delight
About the summary
Bestselling authors and business experts Thomas Stewart and Patricia O’Connell focus on the importance of service design for companies. They show how to evaluate customer interactions and assess your ability to design and deliver great experiences, as well as build innovation into your business model and align your company culture with the strategy and design you have chosen. Learn how to enlist your customers as collaborators in your success.