Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Tuned In
Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
About the Summary
Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn’t luck, creativity or marketing that led to their success. Any organization can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most. With a strategy for achieving market resonance that has been developed over 15 years, the authors show readers how to find unsolved problems in the marketplace and create breakthrough experiences that people want to buy.
More Summaries
-
Woo, Wow, and Win
Patricia O’Connell,
Thomas A. Stewart
-
Getting to Aha!
Darshan Mehta
-
Quantum Marketing
Raja Rajamannar
-
The Customer Revolution
Patricia B. Seybold
-
Differentiate or Die
Jack Trout
-
Entrepreneurial Marketing
Philip Kotler