Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Tuned In
Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
About the Summary
Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn’t luck, creativity or marketing that led to their success. Any organization can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most. With a strategy for achieving market resonance that has been developed over 15 years, the authors show readers how to find unsolved problems in the marketplace and create breakthrough experiences that people want to buy.
More Summaries
-
Convergence Marketing
Vijay Mahajan,
Jerry Wind
-
Upstream Marketing
Tim Koelzer,
Kristin Kurth
-
Trade-Off
Kevin Maney
-
Be Different or Be Dead
Roy Osing
-
Brand Hijack
Alex Wipperfurth
-
Trust Agents
Julien Smith,
Chris Brogan