About the Summary

In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy, master its challenges, and capitalize on its boundless opportunities.

In This Summary, You Will Learn:

  • How to target advertising message specifically to a Gen Y audience.
  • How companies have developed customized personalization strategies online.
  • New ideas for gathering consumer input during design and development stages.
  • How to use virtual communities to gather market feedback.
  • Strategies and marketing tactics for creating buzz for your brand.
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