Technology for Humanity
About the summary
Marketing 5.0 provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in the best-selling Marketing X.0 series, the authors cover crucial topics necessary to understand modern marketing, including agile marketing, artificial intelligence for marketing automation, segments-of-one marketing, contextual technology, and more.
In This Summary You’ll Learn:
- The three major challenges in the backdrop of Marketing 5.0.
- Why humanity remains the central focus of Marketing 5.0.
- To leverage customer experience as the key to winning highly contested markets.
- The five components of Marketing 5.0 and how to use them in your organization.