B2B

How to Build a Profitable E-Commerce Strategy
# 15min reading / 21min listening time
About the summary

From new relationships to essential technologies to changing corporate cultures, Cunningham explains what it takes to build a profitable e-commerce strategy from scratch whether you are currently a brick-and-mortar operation or an upstart with a new business model.

In This Summary, You Will Learn:

  • Why relationships are at the heart of any B2B e-commerce strategy
  • B2B best practices, including what they are, how they work, and how to apply them to your B2B venture.
  • How to create the infrastructure to support sales, marketing, and service.
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