Lawrence G. Friedman
Lawrence G. Friedman is an internationally recognized channel strategy consultant whose clients
have included companies such as Lotus, AT&T, Canon, Compaq, Microsoft and Bell Atlantic. He is co-author of the best-seller
Getting Partnering Right (McGraw-Hill, 1996) and is on the review board of the Journal of Selling and Major Account Management.
His firm, The Sales Strategy Institute, works with clients to identify and evaluate new go-to-market opportunities, and conducts in-depth channel strategy workshops and seminars.
Mr. Friedman is a frequent guest speaker and lecturer on sales and channel strategy throughout the United States, Europe and Asia.
He has an M.A. from the University of Chicago.