The Customer-Centered Enterprise

How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First
# 15min reading / 22min listening time
About the summary

If you are going to succeed in business today, you have no choice but to become customer-centered. This summary teaches you exactly what steps you need to take to become customer-centered, and explains what leaders in the field have done to change their focus and vision from an internally driven idea of what the customer wants to an outside-in vision of what the customer wants.

Buy the book at Amazon

More Summaries

  • Escape Velocity Geoffrey A. Moore
  • Trust Works! Martha Lawrence, Cynthia Olmstead, Ken Blanchard
  • Noise Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
  • Mastering Civility Christine Porath
  • Groundswell Josh Bernoff, Charlene Li
  • Boeing Versus Airbus John Newhouse