The Customer-Centered Enterprise

How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First
# 15min reading time / 22min listening time
About the Summary

If you are going to succeed in business today, you have no choice but to become customer-centered. This summary teaches you exactly what steps you need to take to become customer-centered, and explains what leaders in the field have done to change their focus and vision from an internally driven idea of what the customer wants to an outside-in vision of what the customer wants.

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