Rajendra S. Sisodia has published nearly 100 articles in journals including the Harvard Business Review, Journal of Marketing, Journal of Business Strategy, and Journal of Business Research. His articles also appear in the Wall Street Journal. Sisodia consults with and provides executive seminars for companies in various industries. His client roster includes Sprint, Volvo, and IBM, among others.
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Firms of Endearment Jagdish N. Sheth, David Wolfe, Rajendra Sisodia