Jagdish N. Sheth

Jagdish N. Seth has published 26 books, over 200 articles, and is nationally and internationally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. His book, The Rule of Three, written with Raj Sisodia, altered current notions on competition in business. In 2004 he was honored with the two highest awards bestowed by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award.