
Boeing Versus Airbus
The Inside Story of the Greatest International Competition in Business
About the summary
Twenty-five years ago John Newhouse’s book The Sporty Game examined the high-stakes business environment that exists in the manufacturing and selling of large commercial aircraft, commonly referred to as LCAs. A quarter of a century later, that book is considered a classic about the airplane business. Now, in Boeing Versus Airbus, Newhouse focuses his sights on the intense competition between the world’s two largest manufacturers of passenger airplanes.
More Summaries
-
Escape Velocity Geoffrey A. Moore
-
Rituals for Work Margaret Hagan, Kursat Ozenc
-
Seduced by Success Robert J. Herbold
-
The Art of Alignment Patty Beach
-
Jack: Straight from the Gut Jack Welch
-
The Wal-Mart Effect Charles Fishman