Boeing Versus Airbus
The Inside Story of the Greatest International Competition in Business
Audio coming soon
Share this summary
About the Summary
Twenty-five years ago John Newhouse’s book The Sporty Game examined the high-stakes business environment that exists in the manufacturing and selling of large commercial aircraft, commonly referred to as LCAs. A quarter of a century later, that book is considered a classic about the airplane business. Now, in Boeing Versus Airbus, Newhouse focuses his sights on the intense competition between the world’s two largest manufacturers of passenger airplanes.
More Summaries
-
Blue Ocean Strategy
Renée Mauborgne,
W. Chan Kim
-
Yes, And
Tom Yorton,
Kelly Leonard
-
Managers Not MBAs
Henry Mintzberg
-
The Strategy-Focused Organization
Robert S. Kaplan,
David P. Norton
-
Capturing New Markets
Stephen Wunker
-
Radical Candor
Kim Scott
