Extreme Toyota

Three business strategy experts identify six contradictory forces that have kept Toyota on the path of realizing continuous innovation and constant renewal. As the authors show, Toyota thrives on paradoxes as it harnesses opposing propositions to energize itself. We learn that companies that create their own contradictions can achieve higher levels of performance.

• How Toyota stimulates employees and pursues new opportunities by setting impossible goals.
• Why experimentation is crucial to Toyota's corporate culture.
• How Toyota remains sensitive to the needs and requirements of the countries and regions in which it does business, while maintaining its global position and reach.
• The ways in which Toyota's founders' philosophies still drive the company.
• Why Toyota's nerve system of open communication works.
• How Toyota's overall development and growth are enabled by an "up-and-in" human resource management system.
• How to grow a culture of contradiction and success.