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Design to Grow

Design to Grow

Design to Grow

How Coca-Cola Learned to Combine Scale & Agility (and How You Can Too)

by David Butler & Linda Tischler

David Butler and Linda Tischler share the successes and failures of Coca-Cola as this large, global company learned to use design to create both scale and agility. Regardless of size or industry, the same approach, which is presented in a clear and actionable way, can be used successfully by other businesses.

What You'll Learn

  • Key differences between scale and agility.
  • What it means to design on purpose.
  • The three realities underlying the new normal of today‚Äôs marketplace.
  • The power of modular design for creating agility.
  • How open systems can help you create a leaner organization.
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