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Boeing Versus Airbus

Boeing Versus Airbus

Boeing Versus Airbus

The Inside Story of the Greatest International Competition in Business

by John Newhouse

A Soundview Featured Book Review
Twenty-five years ago John Newhouse's book The Sporty Game examined the high-stakes business environment that exists in the manufacturing and selling of large commercial aircraft, commonly referred to as LCAs. A quarter of a century later, that book is considered a classic about the airplane business. Now, in Boeing Versus Airbus, Newhouse focuses his sights on the intense competition between the world's two largest manufacturers of passenger airplanes.

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