The Growth Gamble

The Growth Gamble

The Growth Gamble

When Leaders Should Bet Big on New Business, and how They Can Avoid Expensive Failures

by Robert Park & Andrew Campbell

Conventional business wisdom dictates that companies should focus their sights on growth. But growth is no certain thing, say the authors of The Growth Gamble. Not all companies are built for rapid growth: Their markets are unsteady or extremely competitive, their infrastructure is not sufficiently flexible, or they don’t have the quality or quantity of people to lend to the effort. For these companies, a slow or steady growth curve, over years or even decades, is the healthiest option. With this summary and its invaluable New Businesses Traffic Lights Toolkit, businesses have what they need to grow smartly.

What You'll Learn

  • New business expansion has rules. Don't stray too far from your core strengths without knowing exactly what you?re doing and without knowing, within reason, how your efforts will turn out.
  • It?s OK to grow slowly. Do not be seduced by sexy business opportunities or driven by inappropriate motivations. For many companies, taking the path of low growth is the smartest option and the one best suited to their business.
  • Red means stop; green means go (sometimes). You cannot be sure a new business opportunity will fit your organization without doing some strategic analysis - the more detailed, the better. The New Businesses Traffic Lights tool distills that strategic thinking in four key areas of consideration - areas you must consider in order to determine whether a new business is right for you.
  • Is the profit potential good enough? Do you know if your potential market is rare game or a "dog"? The answer to that question goes a long way toward determining whether your new business is profitable, or a waste of resources.
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