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Displaying all 103 summaries
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Personality Not Included Rohit Bhargava
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Meatball Sundae Seth Godin
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Selling Blue Elephants Howard Moskowitz, Alex Gofman
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Citizen Marketers Jackie Huba, Ben McConnell
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Mavericks at Work William Taylor, Polly LaBarre
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Treasure Hunt Michael Silverstein
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Satisfaction Chris Denove, James D. Power IV
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Naked Conversations Robert Scoble, Shel Israel
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Loyalty Myths Henri Wallard, Timothy Keiningham, Lerzan Aksoy, Terry Vavra
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Brand Hijack Alex Wipperfurth
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Free Prize Inside! Seth Godin
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Mass Affluence Paul Nunes
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Becoming a Category of One Joe Calloway
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Don’t Think Pink Andrea Learned, Lisa Johnson
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Scoring Points Terry Hunt, Clive Humby
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Conquering Consumerspace Michael R. Solomon
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Lateral Marketing Philip Kotler, Fernando deBes
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Purple Cow Seth Godin
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How Customers Think Gerald (Jerry) Zaltman
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The Influentials Ed Keller, Jon Berry
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Convergence Marketing Vijay Mahajan, Jerry Wind
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Customer Winback Jill Griffin, Michael W. Lowenstein
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The Anatomy of Buzz Emanuel Rosen
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The Customer Revolution Patricia B. Seybold
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Building Brandwidth Scott Miller, Sergio Zyman
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Brand Asset Management Scott Davis
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Improving Customer Satisfaction, Loyalty, and Profit Michael D. Johnson, Anders Gustafsson
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Now or Never Mary Modahl
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Differentiate or Die Jack Trout
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The Customer Century Anders Gronstedt Ph.D.
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The Brave New Service Strategy Theresa Welsh, Barbara A. Gutek
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