Building Brandwidth
Closing the Sale Online
15min reading
/
19min listening time
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About the Summary
The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.
In This Summary, You Will Learn:
- What the 3 phases of e-marketing are.
- How to close the gap between website visits and website sales.
- Why getting to marketing first is only part of the equation.
- How technology allows sellers to get back to “merchanting” customers personally.
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