The Underdog Advantage
Using the Power of Insurgent Strategy to Put Your Business on Top
Share this summary
About the summary
The Underdog Advantage is about a set of principles that have been proven to win and to build a winning attitude, character and culture in the most difficult circumstances. These are principles that can drive your business, marketing and communication strategies and transform your company. And they can transform your career. Established and refined over centuries of military and political experience, these principles have worked on the battlefield and at the ballot box, and strategy consultants David Morey and Scott Miller show how they can be used by businesses to succeed.
More Summaries
-
Building Brandwidth
Scott Miller,
Sergio Zyman
-
Everyone Deserves a Great Manager
Scott Miller,
Victoria Roos Olsson,
Todd Davis
-
Great Business Teams
Howard M. Guttman
-
No More Pointless Meetings
Martin Murphy
-
Moments of Impact
Chris Ertel,
Lisa Kay Solomon
-
Will and Vision
Gerard Tellis,
Peter N. Golder
