The Anatomy of Buzz
How to Create Word of Mouth Marketing
Share this summary
About the summary
Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.
More Summaries
-
Absolute Value
Itamar Simonson,
Emanuel Rosen
-
Get to Aha!
Andy Cunningham
-
Tactical Transparency
Shel Holtz,
John C. Havens
-
Shopper Marketing
Markus Ståhlberg,
Ville Maila
-
Six Pixels of Separation
Mitch Joel
-
The Human Brand
Chris Malone
