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Displaying all 102 summaries
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Straight Talk About Public Relations Robert Wynne
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The 1-Page Marketing Plan Allan Dib
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Fusion Denise Lee Yohn
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Building a StoryBrand Donald Miller
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Get to Aha! Andy Cunningham
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Woo, Wow, and Win Patricia O’Connell, Thomas A. Stewart
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Absolute Value Itamar Simonson, Emanuel Rosen
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The Human Brand Chris Malone
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ENGAGED! Gregg Lederman
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Create Distinction Scott McKain
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Contagious Jonah Berger
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Can’t Buy Me Like Doug Levy, Bob Garfield
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Customer Centricity Peter Fader
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The Thank You Economy Gary Vaynerchuk
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The Third Screen Chuck Martin
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Enchantment Guy Kawasaki
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Real-Time Marketing & PR David Meerman Scott
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Six Pixels of Separation Mitch Joel
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The New Experts Robert H. Bloom
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Overpromise and Overdeliver Rick Barrera
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Trade-Off Kevin Maney
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Shopper Marketing Markus Ståhlberg, Ville Maila
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Repositioning Steven Rivkin, Jack Trout
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Trust Agents Julien Smith, Chris Brogan
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Free Chris Anderson
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The Shift Scott M. Davis
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How We Decide Jonah Lehrer
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Be Different or Be Dead Roy Osing
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Buyology Martin Lindstrom
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Tactical Transparency Shel Holtz, John C. Havens
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Grown Up Digital Don Tapscott
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In Search of the Obvious Jack Trout
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The Brand Bubble Edward Lebar, John Gerzema
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Tuned In Phil Myers, Craig Stull, David Meerman Scott
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The Momentum Effect JC Larreche
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Personality Not Included Rohit Bhargava