Scott M. Davis
Scott M. Davis is managing director at the Chicago office of Prophet Brand Strategy. His focus is on helping companies—both brick and mortar, and digital—maximize the strategic potential and asset value of their brands.
His previous work experience includes twelve years with Kuczmarski & Associates—a Chicago-based innovation and branding consulting company, where he was a senior partner and architect of the Brand Asset Management approach described in this book. Prior to that, Davis worked at Proctor & Gamble, where he focused on a number of top global brands.
Davis has worked with a diverse client base in a broad array of industries. His project experience includes customer-focused innovation and Brand Asset Management strategies for some of the world’s top brands. Most recently, he led cross-organization Brand Asset Management projects for a Fortune 500 energy services company, a $5 billion consumer packaged goods company, and one of the leading media organizations in the nation. Each project resulted in a comprehensive, integrated brand strategy that brought about increased awareness, market share, and overall customer satisfaction.
Davis is an experienced speaker, who has spoken at and chaired a wide variety of top-tier branding and marketing conferences and seminars, both nationally and internationally, including ones organized by the American Marketing Association, the American Management Association, the Institute for International Research, the Conference Board, the Product Development Management Association, the AQPC, and the IQPC.
In addition, Davis is an adjunct professor at the J.L. Kellogg Graduate School of Management at Northwestern University, where he teaches a class on Brand Asset Management. He is a featured speaker on new products at the J.L. Kellogg’s Allen Center, and at the University of Chicago’s executive program on marketing services companies. Also, he has guest-lectured at many top-tier graduate school programs throughout the country. In conjunction with the American Management Association, Davis created the curriculum for a three-day corporate branding workshop that has been running several times a year throughout the country since 1998.
A contributing writer for Brandweek, Davis has published articles in numerous well-respected marketing publications, including The Journal of Consumer Marketing, the Journal of Product and Brand Management, Marketing News, Management Review, and New Product News. Also, he has been cited in the Wall Street Journal, Fortune, USA Today, Business Week, and Crain’s.
He earned a master’s degree in marketing, finance and management strategy from the J.L. Kellogg graduate School of Management at Northwestern University, and a bachelor’s degree in marketing management from the University of Illinois.
Davis resides in Glencoe, Illinois, a suburb of Chicago, with his wife, three children, and their golden retriever. He has traveled around the world several times, is a sports enthusiast, and will argue with anyone that the Chicago Cubs will reach the World Series at some point during his lifetime.