Displaying all 47 summaries
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Snake Oil
Dan Russell
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The Conversion Code
Chris Smith
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What Customers Hate
Nicholas J. Webb
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Likeable Social Media
Dave Kerpen
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Lies, Damned Lies, and Marketing
Atul V. Minocha
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Getting to Aha!
Darshan Mehta
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Sway
Christina Del Villar
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Get Different
Mike Michalowicz
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Survive and Thrive
John Meese
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Marketing 5.0
Philip Kotler
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Quantum Marketing
Raja Rajamannar
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Be the Go-To
Theresa M. Lina
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Content Marketing, Engineered
Wendy Covey
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The Catalyst
Jonah Berger
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Brand Currency
Steve Susi
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Straight Talk About Public Relations
Robert Wynne
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The 1-Page Marketing Plan
Allan Dib
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Generating Business Referrals Without Asking
Stacey Brown Randall
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Simplify
Greg Lockwood,
Richard Koch
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Platform
Michael Hyatt
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Create Distinction
Scott McKain
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Contagious
Jonah Berger
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Capturing New Markets
Stephen Wunker
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Real-Time Marketing & PR
David Meerman Scott
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Six Pixels of Separation
Mitch Joel
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Trade-Off
Kevin Maney
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Shopper Marketing
Markus Ståhlberg,
Ville Maila
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Repositioning
Steven Rivkin,
Jack Trout
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Free
Chris Anderson
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The Shift
Scott M. Davis
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Be Different or Be Dead
Roy Osing
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In Search of the Obvious
Jack Trout
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Meatball Sundae
Seth Godin
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Citizen Marketers
Jackie Huba,
Ben McConnell
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Mass Affluence
Paul Nunes,
Brian Johnson
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Conquering Consumerspace
Michael R. Solomon