About the Summary

Michael Hyatt, former CEO of Thomas Nelson Publishers, shares the knowledge he has gained from creating an online following of hundreds of thousands by offering step-by-step plans for building your virtual stage. The real challenge is getting the attention of those who might buy your product or service. Hyatt shows you how.

In this Executive Book Summary®:

  • Create a compelling product and package with the wow effect.
  • How to create an elevator pitch for your product, service, or cause.
  • Common blogging mistakes to avoid.
  • How to protect your intellectual property without shutting our your readers/customers.
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