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Displaying all 28 summaries
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The Future-Ready Brand Mitch Duckler
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The Future of Purpose-Driven Branding David Aaker
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Brand Primacy Cory Schmidt
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Make Your Brand Matter Steven Soechtig
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Exponential Jeff Rosenblum
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Getting to Aha! Darshan Mehta
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You Are The Brand Mike Kim
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The Hidden Psychology of Social Networks Joe Federer
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From Individual to Empire Laura Bull
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Be the Go-To Theresa M. Lina
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Think. Do. Say. Ron Tite
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Stand for Something Brian Burkhart
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Brand New Name Jeremy Miller
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Brand Currency Steve Susi
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Fusion Denise Lee Yohn
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Building a StoryBrand Donald Miller
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Get to Aha! Andy Cunningham
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Overpromise and Overdeliver Rick Barrera
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Buyology Martin Lindstrom
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The Brand Bubble Edward Lebar, John Gerzema
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Personality Not Included Rohit Bhargava
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Corporate Reputation Leslie Gaines-Ross
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Brand Hijack Alex Wipperfurth
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Conquering Consumerspace Michael R. Solomon
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Purple Cow Seth Godin
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Building Brandwidth Scott Miller, Sergio Zyman
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Brand Asset Management Scott Davis
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Differentiate or Die Jack Trout
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