Corporate Reputation

12 Steps to Safeguarding and Recovering Reputation
About the summary

Dr. Leslie Gaines-Ross explains why reputation matters to a company’s valuation and well-being and identifies the roles corporate leaders must play in reputation recovery and sustainability. What triggers reputation loss? What are the signals? Why are so many companies struggling with tarnished reputations? What can be done? The most important phases in recovering reputation are outlined in a 12-step process.

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