Innovation & Product Development

Soundview Executive Book Summaries® publishes summaries of the best business books of each year on innovation issues including collaboration, change management, product development, creativity, disruptive innovation and more. Learn how to ignite the creative juices in your company to beat the competition.

  • Image of Costovation
    Image of Costovation

    Innovation That Gives Your Customers Exactly What They Want - and Nothing More

    by Stephen Wunker, Jennifer Luo Law

    Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself.

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  • Image of Competing Against Luck
    Image of Competing Against Luck

    The Story of Innovation and Customer Choice

    by Karen Dillon, David S. Duncan, Taddy Hall, Clayton M. Christensen

    Innovation strategy and growth expert Clayton M. Christensen, and his co-authors Taddy Hall, Karen Dillon and David Duncan, present a new conceptual framework for products and innovation based on their conclusion that customers don't "buy" products or services; they “hire” them to do a job.

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