
Outside Innovation
How Your Customers Will Co-Design Your Company's Future
About the summary
Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.
More Summaries
-
The Customer Revolution Patricia B. Seybold
-
Serial Innovators Claudio Feser
-
From Concept To Consumer Phil Baker
-
Smartcuts Shane Snow
-
How I Built This Guy Raz
-
Little Bets Peter Sims