Making Innovation Work

How to Manage It, Measure It, and Profit from It
By Robert Shelton, Marc J. Epstein, Tony Davila
About the Summary

To compete effectively, you must innovate: Not just once, but consistently, in all your products, services and business functions. But, profitable innovation doesn’t just “happen.” It must be managed, measured, executed on — and few companies do that well. This summary offers the first real solution: a start-to-finish process for driving growth from innovation. You’ll learn how to define effective strategies and organizational structures for innovation, manage innovation more successfully and motivate teams to deliver and infuse metrics throughout every phase of the innovation process.

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