Innovating Innovation

Leadership Tools to Make Revolutionary Change Happen for You and Your Business
About the summary

In Innovating Innovation, David Morey champions the idea of taking a new approach to innovation itself. Inspired by great innovators and leaders like Thomas Edison, the eleven primary concepts of this outline are designed to help leaders understand the connection between innovation and marketing, transform their perception, take a linear approach to creativity and processes, build powerful creative environments, create a culture of urgency while making people feel comfortable with failure, and much more.

In This Summary, You Will Learn:

  • What it means to ‘innovate innovation’ on both a personal and organizational scale.
  • How to eliminate innovation-killing habits within yourself and your organization
  • How to capitalize on both good and bad luck to propel yourself forward.
  • How to empower the people you work with to be more creative and independent.
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