The Innovator’s Dilemma

When New Technologies Cause Great Firms to Fail
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There are “two principles of good management” commonly taught in business higher education: always listen to and respond to the needs of your best customers, and focus investments on those innovations that promise the highest returns. In practice, however,these principles are often the root causes for a company’s demise. In this Book Snap, you’ll learn why author Clayton Christensen says,“doing the right thing is the wrong thing.”

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