Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Renovate Before You Innovate
Why Doing the New Thing Might Not Be the Right Thing
About the Summary
Many companies rely too heavily on innovation to solve their problems, and they attempt to start over with something fresh to revive old and tired businesses. Innovation sounds great. But it is often the lazy approach to marketing, and it typically doesn’t work. In Renovate Before You Innovate, Sergio Zyman preaches the power of renovation to accelerate and sustain top-line growth. It starts with recapturing the essence of your existing brands, products and core competencies and doing more of the things that made your business great in the first place. It includes redefining your competitive space and creating preference for your business, and it provides the most compelling customer experience.
More Summaries
-
Building Brandwidth
Scott Miller,
Sergio Zyman
-
The Road to Reinvention
Josh Linkner
-
The Creativity Leap
Natalie Nixon
-
The Game-Changer
AG Lafley,
Ram Charan
-
F.I.R.E.
Dan Ward
-
Costovation
Jennifer Luo Law,
Stephen Wunker