Firms That Change the World
About the summary
The typical life expectancy of a company is estimated to be about 15 years. What does it take to exist beyond that average? A company must be able to keep up with changing markets. It has to learn what elements are slowing down its ability to adapt. A company must be able to continuously reinvent itself to stay relevant. Serial Innovators is a guide for how to build a company that is adaptive, innovative and can survive well into the future.