Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
The Wide Lens
A New Strategy for Innovation
About the Summary
How can great companies do everything right — identify real customer needs, deliver excellent innovations, beat their competitors to market — and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. It will change the way you see, the way you think — and the way you win.
More Summaries
-
The Innovator’s Spirit
Chuck Swoboda
-
Adaptability
Max McKeown
-
The Road to Reinvention
Josh Linkner
-
Outside Innovation
Patricia B. Seybold
-
Ideas Are Free
Alan Robinson,
Dean Schroeder
-
Innovating Innovation
David Morey