The Game-Changer

How You can Drive Revenue and Profit Growth with Innovation
About the summary

AG Lafley, former chairman and CEO of Procter & Gamble, and well-known author Ram Charan team up to show why innovation must be made central to the goals, strategy, structure, systems, culture, leadership, and motivating purpose and values of your business to create sustained and ever-improving organic revenue growth and profits. Based on experience and research, the authors offer a new management process for making innovation central to every driver of your business.

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