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The Illusion of Innovation: Escape “Efficiency” and Unleash Radical Progress is designed to allow the reader to question received ideas and to rethink their approach to innovation from scratch. Author Elliott Parker provides a practical, how-to guide for making innovation more tangible inside of large organizations. He seeks to inspire people to see things differently, or to try to do so, and to then take the action necessary to make things better. The book relies on enduring principles, drawing from examples of the history of invention and creativity, and includes a few business stories when relevant.
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