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Jobs to Be Done

A Roadmap for Customer-Centered Innovation
By Stephen Wunker, Jessica Wattman, David Farber
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# 8min reading time / 13min listening time
About the Summary

In their book Jobs to Be Done: A Roadmap for Customer-Centered Innovation, Stephen Wunker, Jessica Wattman, and David Farber attempt to give readers a roadmap that will help them “consistently uncover new opportunities and generate new ideas” for their companies. They have experience helping companies do just that by using their Jobs to be Done approach whereby companies focus on the jobs that consumers need performed and how the company can provide a means by which to accomplish these jobs. This book accompanies companies from the beginning stages of idea generation. Central to their approach is a mandate for clear research and a deep understanding of consumers.

Innovation Innovation
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