The Only Business Metric That Matters
# 8min reading time / 13min listening time
About the Summary

In their book Ideaflow: The Only Business Metric that Matters, authors Jeremy Utley and Perry Klebahn make the claim that there are two types of problems: one a person does not know how to solve and one they do know how to solve. They claim that true problems are always idea problems, and they only respond to ideas. These problems occur in all different realms, but the tactics the authors give to help generate ideas to solve these problems can be generalized and used by professionals in all areas. The authors encourage their readers to think beyond the traditionally creative fields and realize that all professionals are called to be creative. The very basis of ideaflow is that in order to come up with truly high quality and innovative solutions, people need to generate a large number of ideas.

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