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Innovation & Product Development

Soundview Executive Book Summaries® publishes summaries of the best business books of each year on innovation issues including collaboration, change management, product development, creativity, disruptive innovation and more. Learn how to ignite the creative juices in your company to beat the competition.

  • Image of Renovate Before You Innovate
    Image of Renovate Before You Innovate

    Why Doing the New Thing Might Not Be the Right Thing

    by Sergio Zyman

    Many companies rely too heavily on innovation to solve their problems, and they attempt to start over with something fresh to revive old and tired businesses. Innovation sounds great. But it is often the lazy approach to marketing, and it typically doesn’t work. In Renovate Before You Innovate, Sergio Zyman preaches the power of renovation to accelerate and sustain top-line growth. It starts with recapturing the essence of your existing brands, products and core competencies and doing m

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