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Innovation & Product Development

Soundview Executive Book Summaries® publishes summaries of the best business books of each year on innovation issues including collaboration, change management, product development, creativity, disruptive innovation and more. Learn how to ignite the creative juices in your company to beat the competition.

  • Image of Blockbusters
    Image of Blockbusters

    The Five Keys to Developing GREAT New Products

    by Richard R. Reilly, Gary S. Lynn

    All companies, no matter what size or in what industry, need to generate innovative new products and services if they are to succeed. One innovative product can alter the future of a single company, lead to entirely new families of products, and may even usher in a whole new industry. In Blockbusters, Lynn and Reilly share the results of their exhaustive study of highly successful new product development teams. The study, as shown in detail in this summary, reveals the five critical pra

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