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    Stop Selling Vanilla Ice Cream

    Stop Selling Vanilla Ice Cream

    Stop Selling Vanilla Ice Cream

    The Scoop on Increasing Profit by Differentiating Your Company Through Strategy and Talent

    by Steve Van Remortel

    If you are like most business owners and leaders today, you feel stuck working constantly "in" your business, for little return. Profit guru Steve Van Remortel has the solution. The Stop Selling Vanilla Ice Cream® process offers an easy-to-follow strategic planning and talent development methodology to work "on" your business that leads to a real differentiation and a high-performance team ready to deliver it. You will discover the answer to the most important strategic question for your business: Why will a customer choose you over your competitors?

    What You'll Learn

    In this summary of Stop Selling Vanilla Ice Cream, you will learn:

    • How to find your competence and create the differentiation so tangible that customers will choose you over your competitors.
    • How to adopt a talent management system that enables your organization to select, develop and retain the talent and skill sets needed to deliver your competence and strategy to achieve your goals.
    • How to develop and implement department plans that, when executed, accelerate the success of your organization.
    • How to create a culture of discipline and accountability within your organization.
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