Stop Selling Vanilla Ice Cream

The Scoop on Increasing Profit by Differentiating Your Company Through Strategy and Talent
About the summary

If you are like most business owners and leaders today, you feel stuck working constantly “in” your business, for little return. Profit guru Steve Van Remortel has the solution. The Stop Selling Vanilla Ice Cream® process offers an easy-to-follow strategic planning and talent development methodology to work “on” your business that leads to a real differentiation and a high-performance team ready to deliver it. You will discover the answer to the most important strategic question for your business: Why will a customer choose you over your competitors?

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