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    The Next Global Stage

    The Next Global Stage

    The Next Global Stage

    Boundless Opportunities in the Borderless Economy

    by Kenichi Ohmae

    A radically new world is taking shape from the ashes of yesterday’s nation-based economic world. To succeed, you must act on the global stage, leveraging radically new drivers of economic power and growth. In The Next Global Stage, legendary business strategist Kenichi Ohmae synthesizes today’s emerging trends into the first coherent view of tomorrow’s global economy — and its implications for politics, business and personal success.

    What You'll Learn

    • What is the cybercontinent? It is everywhere and nowhere. It is populated by the 800 million individuals who live almost everywhere in the physical world and are electronically interconnected.
    • How has the global economy changed the rules of competition? Prosperity no longer depends exclusively on material wealth. And size is no longer important - companies no longer need a large domestic market in order to be successful.
    • Why are platforms so important? They enable the exceedingly rapid exchange of goods and information, e.g., such phenomena as diverse as ATM cards, global positioning satellites and the English language.
    • What are the new roles of government in the global economy? Central governments must make it easier for businesses and investments to come to their countries. The best way: Don't impede entrepreneurial region-states.
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