Jeffrey Sampler

Jeffrey L. Sampler straddles the intersection between strategy and technology. He is an expert in helping businesses make plans for the future — even when the future is too uncertain to plan for. Jeff’s current work focuses on strategic shock absorbers — attitudes and approaches that allow business to stay grounded when they encounter unexpected change. The foundation for the research is 15 case studies on Indian companies.

Jeff’s broader interests include the strategic implications of new technology, and the management of information as a strategic resource. His newest book is Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change. He has also written two books on the economic transformation of Dubai, Sand to Silicon and Sand to Silicon — Going Global.


ducated in the U.S., Jeff has very strong international credentials. His knowledge of Europe, the UK and India is especially deep. He has special expertise in outsourcing, especially in India.

Jeff is Professor of Management at China Europe International Business School (CEIBS). He was Fellow of Strategy and Technology at Said Business School and Fellow of Green Templeton College, University of Oxford during 2004 and 2012. He has also been Research Scientist in Center for Information System Research, Massachusetts Institute of Technology (MIT) since 2001.

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