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Why Some Things Catch On, and Others Don’t

by Kevin Maney

Item #: 3222

Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.

  • How to build stronger products, organizations and careers.
  • How technology and social value affect fidelity and convenience.
  • How the trade-off between fidelity and convenience can make or break a product, brand or business.
  • How to carve a path that is uniquely tailored to you.
Options Sku # Price Quantity
  • Delivery Method:
    Digital Download - Text & Audio
ESM3222 $9.00  
  • Delivery Method:
    Mail - Hard Copy
PSM3222 $10.50  


  • Summary Release Date: September 2010