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The Giants of Sales
What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success
15min reading time
/
24min listening time
About the Summary
Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants – Dale Carnegie, John Patterson, Elmer Wheeler and Joe Girard – and offers concrete examples of how they still work in the 21st century.
In This Summary, You Will Learn:
- New selling methods that are used by sales pioneers like Carnegie and Petterson.
- The difference between linguistic approaches and tactical methods.
- How process-oriented sales methods can improve sales.
- How to make some of the most powerful ideas in the history of selling work for you.
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