
Persuasive Business Proposals
Writing to Win More Customers, Clients & Contracts
About the Summary
This classic guide explains how to craft compelling messages and powerful proposals that attract prospects’ attention and speak to their needs. With clear instructions as well as before-and-after samples, “Persuasive Business Proposals” takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
More Summaries
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The Giants of Sales Tom Sant
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The Transparent Sales Leader Todd Caponi
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The Perfect Salesforce Derek Gatehouse
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The Machine Justin Roff-Marsh
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Bag the Elephant! Steve Kaplan
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Same Side Selling Ian Altman, Jack Quarles