CustomerCentric Selling
Share this summary
About the summary
Even if you are the best salesperson in your company, you could be even better. Forget everything you think you know about selling products to buyers — the rules are changing, and it’s about time. In CustomerCentric Selling, sales experts Michael T. Bosworth and John R. Holland lay out a new approach to sales, one in which salespeople stop forcing products on buyers and start listening to their goals, problems and needs. Stop giving your “expert” opinion on why a buyer should snap up your products, and start engaging decision makers in business conversations that yield results.
More Summaries
-
Inspire
Yazmín Torres Padilla
-
Go-Givers Sell More
John David Mann,
Bob Burg
-
Mastering the Complex Sale
Jeff Thull
-
Secrets of Question Based Selling™
Thomas A. Freese
-
The Dollarization Discipline
Jeffrey Fox,
Richard Gregory
-
Making the Number
Greg Alexander,
Mike Drapeau,
Aaron Bartels
