Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
B2B Street Fighting
Three Counterpunches to Change the Negotiation Conversation
15min reading time
/
20min listening time
About the Summary
Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in nearly 50 countries, B2B Street Fighting will redefine how you think about negotiation. B2B Street Fighting by Brian J. Dietmeyer shows you how to change the negotiation conversation from the price of your products and services to the value of your solutions, and build value for you and your customers in every deal.
More Summaries
-
Secrets of Power Negotiating for Salespeople
Roger Dawson
-
The AI Edge
Jeb Blount,
Anthony Iannarino
-
Generating Business Referrals Without Asking
Stacey Brown Randall
-
Selling from the Heart
Larry Levine
-
Radical Integrity
James Jacobi
-
CustomerCentric Selling
Michael T. Bosworth,
John Holland