B2B Street Fighting

Three Counterpunches to Change the Negotiation Conversation
By Brian Dietmeyer
# 15min reading / 20min listening time
About the summary

Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in nearly 50 countries, B2B Street Fighting will redefine how you think about negotiation. B2B Street Fighting by Brian J. Dietmeyer shows you how to change the negotiation conversation from the price of your products and services to the value of your solutions, and build value for you and your customers in every deal.

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