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Cold Calling Sucks (And That’s Why It Works)
A Step-by-Step Guide to Calling Strangers in Sales
8min reading time
/
18min listening time
About the Summary
Cold Calling Sucks (And That’s Why It Works): A Step-by-Step Guide to Calling Strangers in Sales by Armand Farrokh and Nick Cegelski is a refreshingly honest and practical guide for sales professionals looking to excel at cold calling. Farrokh and Cegelski acknowledge the discomfort most people feel with cold calling, but they make a strong case for why this approach is worth the effort, especially when done skillfully. The book is filled with actionable techniques, from structuring the opening seconds of a call to handling objections, making it accessible for salespeople of all experience levels.
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