About the Summary

Buyers are better informed and better negotiators than in the past. Dawson, the master of win-win negotiating, offers a toolkit of opening, middle and closing sales gambits to help salespeople walk away from the negotiating table with all parties satisfied.

In This Summary, You Will Learn:

  • A detailed set of rules to guide you through the beginning of a negotiation.
  • Six negotiating gambits to use and watch for in the middle of a negotiation.
  • A set of closing gambits that will help you seal the deal.
  • A strategy to downplay the importance of money in a negotiation.
  • Tips to help you recognize and understand what buyers are doing when they try to intimidate you.
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